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Business Framework: Scenario Planning
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What is Scenario Planning?
Scenario Planning is a model that can be used to explore and learn the future in which a corporate strategy is formed. It works by describing a small number of scenarios, by creating stories how the future may unfold, and how this may affect an issue that confronts the corporation.
Royal Dutch Shell, one of the first adopters, defines scenarios as follows: Scenarios are carefully crafted stories about the future embodying a wide variety of ideas and integrating them in a way that is communicable and useful. Scenarios help us to link uncertainties about the future to the decisions that we must make today.
The scenario planning method works by understanding the nature and impact of the most uncertain and important driving forces affecting the future. It is a group process which encourages knowledge exchange and development of mutual deeper understanding of central issues that are important to the future of your business. The goal is to create and craft a number of diverging stories by extrapolating uncertain and heavily influencing driving forces. The stories, plus the processes to create them, have a dual aim: to increase the knowledge of the business environment and to widen both the receiver's and participant's perception of possible future events. The method is most widely used as a strategic management tool, but it is also used for enabling group discussion about a common future.Steps in Scenario Planning
These presentations are next in line to be developed.
The Consulting Presentation Framework is a set of guidelines commonly used by top tier management consultancies. These guidelines specify the font styles, basic grammar rules, and usages of various sections of the slide—most notably the Headline, Title, and Bumper (see diagram below). Following this framework ensures a professional and uniform look throughout your business presentation.
This framework is used to create business presentations that focus on content (e.g. boardroom presentations, market research presentations, final deliverables). It is generally not used for presentations that have minimal content and require a companion voiceover (e.g. Venture Capital pitches).