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HBR: Using the Balanced Scorecard as a Strategic Management System

Project request submitted by Dave Tracy

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PROJECT DESCRIPTION

Presentation based on the HBR article, "Using the Balanced Scorecard as a Strategic Management System," authored by Kaplan and Norton. This article is on the list of "HBR's Must-Reads on Strategy."

This project will convert the article into an instructional presentation along with slide templates/diagrams for use in our own presentations.

Intro to the article:
Why do budgets often bear little direct relation to a company’s long-term strategic objectives? Because they don’t take enough into consideration. A balanced scorecard augments traditional financial measures with benchmarks for performance in three key nonfinancial areas:
* a company’s relationship with its
customers
* its key internal processes
* its learning and growth.

When performance measures for these areas are added to the financial metrics, the result is not only a broader perspective on the company’s health and activities, it’s also a powerful organizing framework. A sophisticated instrument panel for coordinating and fine-tuning a company’s operations and businesses so that all activities are aligned with its strategy.

SUPPORTING ATTACHMENTS

None

PROJECT QUEUE

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PPT Lab is a crowdsourced presentation design service. We are a very cost-effective way for you to receive consulting-quality business presentations on an ongoing basis. As a member, you will receive 50+ slides each month. You will drive what types of presentations we create. In fact, all presentation topics are submitted and prioritized by members. Our presentations are developed by a team of management consultants trained in the art of designing professional business presentations fit for an executive audience. Our presentations will follow the Consulting Presentation Framework. For more info, please read our terms.

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