HOME PRESENTATIONS LOG IN SIGN UP

Innovation Diffusion: Rogers' Five Factors

Project request submitted by Dave Tracy

PROJECT PREVIEW AND DOWNLOAD

There may be differences between the SlideShare preview (above) and the actual PowerPoint document due to SlideShare's conversion process.

Members who had active subscriptions on Feb 28, 2013 can download this presentation.

Sorry, you cannot download this presentation!

If you are a member, log in here.
If you are not a member, you can purchase this individual document here.

You can subscribe today to begin downloading our future presentations.

PROJECT DESCRIPTION

Businesses have long been interested in the diffusion and adoption of product innovations. They are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people.

This document discusses a product-focused framework, called Rogers’ Five Factors. Developed by Everett Rogers, this framework proposes that the rate of innovation diffusion is largely driven by 5 product-based factors:
1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability

This document explains the framework, provides examples, and includes PowerPoint templates that can be leveraged in your own analysis.

-----

Presentation based on the HBS article, "Note on Innovation Diffusion: Rogers' Five Factors." This article discusses a framework around the diffusion of innovation, specifically as it relates to the Product Adoption Lifecycle.

This project will convert the article into an instructional presentation along with slide templates/diagrams for use in our own presentations.

More information on this topic can be found here:
http://en.wikipedia.org/wiki/Diffusion_of_innovations

SUPPORTING ATTACHMENTS

None

PROJECT QUEUE

These presentations are next in line to be developed.

Target Operating Model (8)
Radical Cost Reduction (7)
Business Frameworks (4)
Business Framework: Turnaround Management (4)
Business Framework: Root Cause Analysis (3)
Business Framework: Scenario Planning (2)
HBR: The Secrets to Successful Strategy Execution (2)
Business Framework: Cultural Dimensions (2)
Big Bang Disruption (1)
Business Framework: Delphi Method (1)

PPT Lab is a crowdsourced presentation design service. We are a very cost-effective way for you to receive consulting-quality business presentations on an ongoing basis. As a member, you will receive 50+ slides each month. You will drive what types of presentations we create. In fact, all presentation topics are submitted and prioritized by members. Our presentations are developed by a team of management consultants trained in the art of designing professional business presentations fit for an executive audience. Our presentations will follow the Consulting Presentation Framework. For more info, please read our terms.

Email
Password