Innovation Diffusion: Rogers' Five FactorsProject request submitted by Dave Tracy
Businesses have long been interested in the diffusion and adoption of product innovations. They are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people.
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