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Project request submitted by Dave Tracy
Businesses have long been interested in the diffusion and adoption of product innovations. They are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people.
These presentations are next in line to be developed.
The Consulting Presentation Framework is a set of guidelines commonly used by top tier management consultancies. These guidelines specify the font styles, basic grammar rules, and usages of various sections of the slide—most notably the Headline, Title, and Bumper (see diagram below). Following this framework ensures a professional and uniform look throughout your business presentation.
This framework is used to create business presentations that focus on content (e.g. boardroom presentations, market research presentations, final deliverables). It is generally not used for presentations that have minimal content and require a companion voiceover (e.g. Venture Capital pitches).