Why Consumers Don't Buy: The Psychology of New Product AdoptionProject request submitted by Dave Tracy
This document presents multiple business frameworks that discuss the psychology of Consumer Product Adoption. Topics include Prospect Theory, Endowment Effect, Loss Aversion, Give and Get Dynamics, Innovator's Curse, Product-Behavior Value Matrix, among other topics. It distills these concepts into Six Product Launch Strategies.
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PROJECT QUEUE These presentations are next in line to be developed. |