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Why Consumers Don't Buy: The Psychology of New Product Adoption

Project request submitted by Dave Tracy

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PROJECT DESCRIPTION

This document presents multiple business frameworks that discuss the psychology of Consumer Product Adoption. Topics include Prospect Theory, Endowment Effect, Loss Aversion, Give and Get Dynamics, Innovator's Curse, Product-Behavior Value Matrix, among other topics. It distills these concepts into Six Product Launch Strategies.

ORIGINAL DETAILS:

Presentation based on the HBS article, "Why Consumers Don't Buy: The Psychology of New Product Adoption." This article presents a discussion and frameworks around the consumer psychology of new product adoption. It identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome this resistance.

This project will convert the article into an instructional presentation along with slide templates/diagrams for use in our own presentations.

You can find more info on the article here:
http://hbr.org/product/why-consumers-don-t-buy-the-psychology-of-new-prod/an/504056-PDF-ENG

SUPPORTING ATTACHMENTS

None

PROJECT QUEUE

These presentations are next in line to be developed.

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